ZERO is not just an eyewear brand—it is a platform for discovery. We seek out beauty in unexpected places, drawing inspiration from fashion, art, architecture, and craftsmanship to redefine what eyewear can be. Our approach is progressive, timeless, and expansive, blending aesthetics and functionality in ways that challenge conventions. Through careful curation and innovative design, we create eyewear that tells a story—one that evolves beyond fleeting trends.

At ZERO, we also introduce Korea to exceptional international brands that have yet to be discovered. By selecting brands that embody craftsmanship and unique perspectives, we offer customers more than just products—we provide a gateway to new cultural experiences. Whether through our offline or online presence, ZERO is dedicated to shaping a community that values design, creativity, and the pursuit of enduring beauty.